Comments for Richie Marketing http://www.richiemarketing.com Thu, 30 Sep 2010 01:40:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Brand Uniformity – Who the Heck Are You? by JLS http://www.richiemarketing.com/2010/09/29/brand-uniformity-who-the-heck-are-you/#comment-4 JLS Thu, 30 Sep 2010 01:40:09 +0000 http://richlor.wordpress.com/?p=29#comment-4 I find this issue very important in my field software. When I hit a company's site, I want to understand in less than 10 seconds what they do, why they do it, and how it benefits me (my company). That is mad hard sometimes, but necessary. Marketing find this very difficult to convey, but I love when companies figure this out. I find this issue very important in my field software. When I hit a company’s site, I want to understand in less than 10 seconds what they do, why they do it, and how it benefits me (my company). That is mad hard sometimes, but necessary. Marketing find this very difficult to convey, but I love when companies figure this out.

]]> Comment on The Poor Telephone by Mike http://www.richiemarketing.com/2010/09/17/the-poor-telephone/#comment-3 Mike Fri, 17 Sep 2010 16:07:25 +0000 http://richlor.wordpress.com/?p=26#comment-3 My son sends and receives 100 texts (my guess) for every voice conversation he has. It's fine for some things, certainly -- all these devices are simply tools, and I embrace the philosophy of "the right tool for the job" in every situation. But I seriously question the effects of this extremely non-intimate form of communication on individual relationships, and society in general. So much can be missed -- as I've learned first-hand, having had emails misinterpreted (and I think of myself as being relatively articulate in a written medium). As for the "need to multitask," that sounds downright pathological. There's a reason companies spend millions flying employees all over the world; there's no substitute for face-to-face engagement, and as you say, the telephone offers the next best thing. My son sends and receives 100 texts (my guess) for every voice conversation he has. It’s fine for some things, certainly — all these devices are simply tools, and I embrace the philosophy of “the right tool for the job” in every situation. But I seriously question the effects of this extremely non-intimate form of communication on individual relationships, and society in general. So much can be missed — as I’ve learned first-hand, having had emails misinterpreted (and I think of myself as being relatively articulate in a written medium).

As for the “need to multitask,” that sounds downright pathological. There’s a reason companies spend millions flying employees all over the world; there’s no substitute for face-to-face engagement, and as you say, the telephone offers the next best thing.

]]> Comment on Tell your story by JLS http://www.richiemarketing.com/2010/08/19/tell-your-story/#comment-2 JLS Sat, 11 Sep 2010 02:40:38 +0000 http://richlor.wordpress.com/?p=9#comment-2 I was conceived on Halloween was my mother's guess. Yellow room as a kid, faced north/east. The Sun would rise high and fast in the morning heating it up. So, I learned that getting up was the best way not to radiate. Then Rice Crispies, and the 1.5 mile walk to school. I loved sidewalks, still do. I walk now. I used to run like a mad woman. But walk now. I would wait at the top of my hill and meet my buds who lived west on their way east. If I was late, they would wait. Then the school patrol, those great orange jackets, the utilitarian kids got asked. Never I. Up the stairs and into the wood planked school. Past the stern Principals' office Mr. Saint Clair (Mitch McConnell). Classes were in a small school house. Then the expansion came with modernization. That added about 8 new rooms and a water fountain next to the first grade rooms. Outside is always where I wanted to be. I would always sit as close to the windows to see the leaves and branches move in the wind if there was some. MTC I was conceived on Halloween was my mother’s guess. Yellow room as a kid, faced north/east. The Sun would rise high and fast in the morning heating it up. So, I learned that getting up was the best way not to radiate. Then Rice Crispies, and the 1.5 mile walk to school. I loved sidewalks, still do. I walk now. I used to run like a mad woman. But walk now. I would wait at the top of my hill and meet my buds who lived west on their way east. If I was late, they would wait. Then the school patrol, those great orange jackets, the utilitarian kids got asked. Never I. Up the stairs and into the wood planked school. Past the stern Principals’ office Mr. Saint Clair (Mitch McConnell). Classes were in a small school house. Then the expansion came with modernization. That added about 8 new rooms and a water fountain next to the first grade rooms. Outside is always where I wanted to be. I would always sit as close to the windows to see the leaves and branches move in the wind if there was some. MTC

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