Brand Uniformity – Who the Heck Are You?
I met with someone the other day, a marketing veep, and was a bit astonished to learn that her company had virtually no brand uniformity. Theyhad images galore and a bunch of great messages.
But, they didn’t know who they are and so their customers didn’t know either.
What is the message you want to send with your graphics, your copy, your architecture, design, advertising, PR, website, Twitter and the like. Who the heck are you?
It is very easy for me as an outsider to say that about a company. I am on the outside looking in and I can see where the misnomers are, where the incongruities lie and where the mis-messaging is.
Read More »
