Tell your story
Everyone has a story to tell. That is something too often forgotten when people think of marketing their product, service or themselves.
It may be funny, serious, creative, genuine, mythological, bigger-than-life, actual and sincere…your story is a reflection of who you are and what you want to be.
Public relations is a form of translation; translating your story into something believable and desirable and readable so that the public – your public – understands it and is wooed by it.
What is your goal? Your wish list? Everyone wants to be on Oprah as that is the golden key to riches and fame. Public relations involves contact with the media but it is not the sole reason behind it. It is an adjunct of customer service, a way to present yourself to the world and create, hone and perpetuate a personality that reflects who you are.
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